![]() ![]() ![]() Licensed music was supported across the company’s platforms beginning in April 2018, with new in-app music tools following soon thereafter. The push began in December 2017, when Facebook reached a deal with Universal Music Group (UMG) for both recordings and publishing, with the other majors and indies following. A sticker featuring the artist and song will then appear on the video.īirthday Stories is part of a larger recent push by the social media giant to allow users to incorporate licensed music into personal videos and other user-generated content (UGC) across its online properties, which include Instagram, Messenger, Whatsapp and Oculus VR. Once that’s done, they can simply search “birthday” for a list of celebratory songs. Once their photos or videos are captured, users can add birthday songs to their Facebook Stories by selecting the “Music” sticker. ![]() Facebook Embraces Music: How the Social Network Is Friending the Industry by Licensing Content ![]()
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